BRAND AND LICENSING DESIGN


INNOVATION . STRATEGY . COOL HUNTING . IDEA GENERATION . PRODUCT DESIGN . FASHION DESIGN . STYLE GUIDE . GRAPHIC ARTWORKS . NAMING . BRANDING . BRAND DESIGN AND PACKAGING . CAMPAIGNS .

Innovation is not about ideas. It’s about making them happen in unexpected and meaningful ways, imagining extra-ordinary approaches to manage and overcome the typical constraints – feasibility, cost, risk management, culture disruption, business model disruption, process disruption – faced during the development process.

Innovation therefore is both about IDEATION AND EXECUTION.

IDEATION

We want to encourage our clients to “be pioneers”, “look beyond” and discover new horizons by identifying new business opportunities, markets and products.

IDEATION

Cool is whatever you like and want. Cool is subjective. It is an opinion.
But someone somewhere has given you the initial clue.

Designers, marketers and media have brought out the type of sneaker, the kind of jeans, the brand of handbag that you now like and want.

Cool is more about what the norm is not.

Today’s consumers want to be delighted, surprised and wowed by something that is authentic, different and off the mainstream.

IDEATION

Creativity is the act of turning new and imaginative ideas into reality.

Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions.

Creativity is definitely in our DNA.

EXECUTION

Our cross-competence team places the user’s needs and the brand’s relationship with its customers at the core of every project. 

We work closely with our clients from the definition of the idea all the way to conceptualization, feasibility, development, scale up and launch.

EXECUTION

“Style is a way to say how you are without having to speak”.

We create products that speak for your brand.

We focus the attention on the fashionable side of the brand and we create appealing products truly connected to its values and DNA, always with an eye to your business growth.

EXECUTION

Even the smallest, simplest details needs consistency. 

Consistency of design, sure, but also of behavior and tonality. 

Consistency is reassuring. It shows control and care.

The Style Guide establishes a visual aesthetic for the brand while defining also his mindset and behavior, allowing the brand to leverage the latest trends without impacting its personality and authenticity.

EXECUTION

Our team, made of designers, digital and urban artists works on the creation of unique and cool graphic assets, starting from the scanning of the latest trends and fads and translating them into tools for your business.

EXECUTION

Doesn’t matter what you’re naming – your product, your business, your Web site or… – your choice is important. We can help you with that….

EXECUTION

We work on the art of aligning what you want people to think about your company with what people actually do think about your company, and vice-versa. A brand is the essence of one’s own unique story. This is as true for personal branding as it is for business branding. We translate strategic criteria and assets into true design projects. The key, though, is reaching down and pulling out the authentic, unique “you”, so that you can be chosen day after day.

EXECUTION

People love cool stuff that resonates to them. From a marketing standpoint it is much more expensive to launch a good product under an undifferentiated brand and into a lame package (and ending up not selling it) than spending time on designing the way to brand it and package it in a smart, unique and innovative way.

EXECUTION

Our promise is to create a closer bond between your consumers and your brand by immersing them in a fun and memorable experience.